The Most Iconic Super Bowl Ads

A screenshot from the Apple 1984 commercial

Apple’s most iconic Super Bowl commercial is almost 40 years old.
Screenshot: YouTube

Super Bowl 57 is happening soon in the U.S., so it’s time for another barrage of multi-million dollar commercials. It’s been like this for a long time, and often what is successful during the Super Bowl carries over into what is successful in the real world.

Super Bowl commercials are there in part to attract the non-football-loving crowd, which is why they have to be engaging in the first place. It’s also why I remember so many advertisements, even the ones I wasn’t around to witness. Most ads are time capsules for a specific moment in pop culture history. Here are some of the most iconic Super Bowl commercials through the years—and if you think this skews a little millennial, I’m guilty as charged.

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