Are you having trouble closing the sale of your car? If nobody buys your car, we give you some tips to make the process easier.
At Auto for Trade, we pride ourselves on delivering a great experience for customers looking to buy or sell a car. Selling online is a great way to move your old car, it’s cheap, safe, and faster.
However, there are a number of tips that we can give you to streamline the process, and some of the reasons why maybe no one buys your car and it hasn’t sold as fast as you expected are here, so keep reading.
The price of the car is very high
It seems like one of the obvious reasons why no one buys your car, but the reality is that some sellers just don’t catch it, no matter how obvious it is.
You can literally love your car and have given it a great life, with a maintenance history clearer than water, low mileage, and waxing every week for a great paint job, but the reality is that for many potential buyers, that passion that you printed may not be that valuable.
As much as you’ve been careful, buyers at Auto for Trade may not be willing to pay that much more for it, especially if other similar copies are purchased for less money.
What can you do?
Before announcing it, take 10 minutes to look up the prices of the car model you are going to sell, or you can rely on the Auto for Trade price guide to ensure that the price is fair and that potential customers will not ignore it.
The pictures are bad
Photographs are important, and if your car is an honest proposition to potential buyers, make sure the photos fully capture it. If you take the photos from the wrong angle, against the light or almost at night, the details of your car are hidden and that will make Internet users who visit your ad mistrust.
It is another of the possible reasons why nobody buys your car. Upload more than one photo so that it does not seem that you are hiding something and if the car has any damage to the body, take a picture of it, because you will earn extra points for honesty, since buyers perceive that you have nothing to hide and that they carry what they are seeing. In addition, showing these damages will prevent whoever is viewing it from seeking to lower the price, since they will be assuming that the price at which you announced it already includes said scratch or small blow.
You can take some time to go to a park and photograph the car in a pleasant environment, although you should make sure that the protagonist is your car and not the landscape. You can try taking the photos when the clouds pass in front of the sun, so that the shadow avoids reflections that could accidentally hide some details. Also take the photos with the sun shining behind you, not the car, because otherwise the car will be in the shade and will not be appreciated properly.
A modern smartphone is perfectly capable of doing a good job, you don’t really need a camera. If your car is light in color, place it in front of a background or wall of similar color so that the image has the correct exposure and check that your shadow is not reflected in the car.
The description is incorrect or misleading
It is extremely important that the description of the car is complete and that it corresponds to the model you are selling. If, for example, you have the pre-facelift version but you accidentally show a post-facelift car in the description or data sheet that it does have equipment that your car does not have, you can scare buyers and that way nobody buys your car.
Buyers will be suspicious of your motives for hiding it even if it turns out to be an honest mistake.
Promote the strengths of your car, with details of style, how little gas it uses or how big the trunk is, but without overdoing it and never be dishonest. If you are going to sell a Nissan Versa, for example, do not refer to how fast or agile because it really is not and it is not what someone looking for Versas is looking for, but you can mention how little it spends or the volume of cargo, for example.
Ideally, the comment or description of the car should be understood as that you are still in love with it, and that you are going to feel sorry to sell it.
The service history is incomplete
It is rare, but it can happen that for some reason the owner lost the manual with the service history and there is no proof that he had his tickets to the workshop in a timely manner. If you lost it and did the services in a dealership, it is very possible that they can help you recover it since they keep that history too, but if you did it with an external workshop it is likely that you will not see it again.
Speak honestly and if you really did not do the services in the time that should have been done better say so and include that part in the ad. They will surely want to haggle on the price, but at least you will have a chance to sell it, attracting potential customers without hiding that part.
The used car is not attractive to many
Maybe that green color looked great when it was new and you loved it, or those oversized wheels with orange accents, but the reality is that most pre-owned car buyers are looking for a more sensible car, in neutral colors. and well-known brands.
Was that SAAB a special car in its glory days? Sure, but many will want to play it safe and buy a Toyota Corolla for the same price.
In this case, you can point out in the ad that it is not a car for everyone, and raise the exclusive or different character. If it’s from a brand that no longer exists or is little-known, you can mention the car’s potential as a future collectible, even if it’s for the wrong reasons.
In other cases, you will only have to lower the price slightly to appeal to the rational side of buyers, who perhaps want a more well-known brand or a less striking color, but perhaps paying less may seem like a worthy proposition to be valued.
Your car is desirable, but you only attract dreamers
The car and the ad have everything you need and you are receiving calls and attending theoretically interested buyers who come to see and drive it, but simply nobody buys your car
You may be attracting dreamers who wake up in the morning and, with nothing better to do, are going to see and drive the car that they will ‘buy some day’.
Some sellers start asking for guarantees that they can actually buy the car before showing it, but that can alienate real buyers.
You can even raise the price a bit if the condition of your car warrants it and this will attract serious buyers, who do not call the cheapest car advertised to take a look, but actually plan to buy.
Be realistic, you can raise the price a bit if you are willing to negotiate it but you should moderate that negotiation space if the car is really more desirable than others. In the end, again we understand that it is simply a matter of walking for a few minutes through other ads.
Why doesn’t anyone buys your car?
- The price is too high
- The pictures are bad
- The description is incorrect or misleading
- The service history is incomplete
- Not very attractive
- The car is located very far from the big cities
- The buyer is not reachable
The car is far
If you live in a small neighborhood away from the big city, that will narrow the list of potential buyers so that no one buys your car. Many simply won’t drive more than an hour to get a car inspected, especially a popular model with similar ones much closer to home.
You can leave it at home with a relative or friend that you trust and who lives closer to the big cities, making it clear that in the advertisement that even if you are further away, the car can be shown in a convenient location.
You are not easily reachable
It’s logical, but buyers will give up on your car if they can’t reach you on your cell phone. This is important when selling your car and it will always be preferable that you advertise it until you have at least a couple of weeks at home, since if you leave the country for work or go camping with your family to a place with low cell reception it will not be possible for those who see your ad to make an appointment.
If you can’t answer the phone during business hours or you don’t have a signal in your office, make sure you put it in the ad, asking them to call you before or after a certain time or to leave a message so you can contact them as soon as you hear it.